Soboye

In 2002, Soboye opened the Soboye boutique on Calvert Avenue, London.  It remains the premier destination for luxury African Fashion and lifestyle products.  The high-end boutique stocks the Soboye ready-to-wear and bespoke collections as well as represents other designers from all corners of Africa.

Soboye is an in-demand stylist and African fashion exhibition curator – listing South Bank Centre, Somerset House, Soho House and Brighton Museum among his clients.  He regularly dresses celebrities such as Nile Rodgers, John Boyega and Michaela Coel and he is the Head Catwalk Stylist for Africa Fashion Week London.

In the educational arena, Soboye teaches print and design and gives insights into starting and running a small fashion business, as well he advises student designers for Africa Fashion Week London’s mentorship programme.

As an in-demand educator, Samson has led fashion programmes in UK Universities looking at African print and it’s role in modern fashion.  He has worked for Winchester School of Art, London College of Fashion, University of West London and Central St Martins.

In 2023/24, Samson led the Winchester MA Fashion & Textile Design students in a project called Soboye: Re:Imagined and brought a contingent of 20 students to Africa Fashion Week London to showcase their designs.