Home2024 Designers

get to know our designers for AFWL 2024

The
Designers

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Adire Oodua

The Adire Oodua Hub is a resource and educational facility dedicated to the preservation of the traditional techniques of Adire textile manufacturing. The Hub raises awareness and understanding of the sustainability of Adire production through creative educational programmes for adults and children.
Participatory learning is the foundation of the Adire teaching model. Workshops, courses, events, and special programs at the Hub allow for creative ingenuity and nurture innovation and leadership.
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Mary Martin London

Introducing on of our Headline Designers: Mary Martin London is an internationally acclaimed fashion artist known for her bespoke designs, favoured by celebrities on red carpets worldwide. Her vibrant and boundary-breaking creations have sold out catwalk shows in various destinations, including London, Accra, Brazil, Ghana, South Africa, and Scotland.
Mary draws inspiration from Black culture and holds titles like Queen Mother in Ghana for her charitable efforts. She made history as the first woman of colour to showcase her work at London's Foreign and Commonwealth Office, challenging historical narratives with her "Return Collection." Despite a humble upbringing in Wales, she pursued her passion, gained a fashion education, and launched her label, winning numerous awards.
Mary's enduring passion for textiles, innovation and form is evident in her designs; sought after by the music and film industries and celebrities for red carpet events. She serves as an inspirational role model for emerging designers and continues to thrive in the fashion world.
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David Wej

Established in Lagos, Nigeria in 2008 by Adedayo David Eweje , David Wej is an award-winning international premium lifestyle brand renowned for their distinctive traditionally inspired bespoke jacquard suits, classic shirts and accessories.
A Geography and regional planning graduate from the lagos state University, Adedayo had an accomplished career within the telecom Industry having worked for telecom giants Econet and Globacom. However his childhood dream of becoming a fashion designer eventually led to the launch of David Wej.
David Wej has received extensive editorial coverage, been recognised as one of Nigeria’s leading lifestyle brands and been the go to brand for celebrities and high profile figures.
In March 2021 David Wej officially opened their seventh international location in London at 38 Great Portland Street, just off Oxford Street.
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AfrisWish

AfrisWish is a vibrant African fashion brand that seamlessly blends traditional African aesthetics with contemporary design. Founded with a mission to celebrate and preserve African heritage, AfrisWish offers a diverse range of fashion pieces that cater to the modern, global audience while staying deeply rooted in cultural authenticity. From bold Ankara prints to luxurious Aso Oke fabrics, every piece in the AfrisWish collection tells a story of tradition, craftsmanship, and innovation.
The brand prides itself on creating unique, high-quality garments that not only enhance the wearer’s style but also connect them with the rich cultural history of Africa.
AfrisWish is more than just fashion—it’s a celebration of identity, diversity, and the beauty of African culture. With a commitment to sustainability and ethical practices, AfrisWish supports local artisans and uses eco-friendly materials to create timeless pieces that resonate across generations.
Whether you’re looking for a statement piece for a special occasion or everyday wear that speaks to your cultural pride, AfrisWish offers a curated selection that empowers individuals to express their style with confidence and authenticity.
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Andrew Tabitha

Andrew Tabitha is a fashion label for both men and women, based in Lagos, Nigeria.
Known for its bold and innovative use of color and patterns, our brand empowers individuals to build a wardrobe of unique, timeless pieces that reflect a lifestyle of mindfulness, joy, and impeccable taste.
We are dedicated to excellence, ensuring that every garment we create is a testament to the highest standards of fabric quality, craftsmanship, and attention to detail
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Ara Ide

Ara Ide is a fabric and leather enterprise, specializing in unique handmade bags, shoes, and accessories. We infuse traditional materials into modern-day fashion, crafting pieces from the finest materials that embody elegance and individuality. With a presence in both Nigeria and the United Kingdom, we're passionate about helping our customers elevate their style with our exceptional creations.
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House Of Sheba

Philadelphia native and Founder of The House Of Sheba, Keah Cher'i, is a published model and model coach with over fifteen years of experience in the plus-size industry. Keah specializes in model coaching, styling/image consulting, fashion show production, makeup artistry, and empowerment seminars. Her passion for bridging the gap between fashion and self-confidence is brought to life through her collections, helping women fall in love with their curves via vibrant colors, quality garments, and stylish, eye-catching patterns to elevate the everyday look.
On May 19th 2024, The House Of Sheba celebrated 10 years as a brand, marking a significant milestone in the journey of advocating for the plus-size community through a love for fashion and body positivity. Furthermore, Keah has been invited to showcase her work in London in October 2024, underscoring her continued influence and expanding reach in the fashion world.
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IFFIZI

IFFIZI is fashion for bold and fabulous people, made in Nigeria. IFFIZI works with African fabrics and tailoring, infused with European style.
IFFIZI is a Belgian-Nigerian power tandem coming together to build a sustainable and innovative brand. Sandra Alonge, IFFIZI’s creative director, started making her own clothes as a young teenager and has worked both in development and fashion communication before falling in love with African fabrics.
The name of the brand mixes Nigerian and European culture, referring to the UFFIZI gallery in Florence, Italy and EFIZI in Yoruba slang, meaning cool, trendy, stylish.
The tagline – Na shakara – signifies drop dead gorgeous and is also a reference to one of Fela Kuti’s hits.
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Liets Collections

Liets Collections is a bespoke clothing brand dedicated to celebrating femininity, strength, and individuality. We craft meticulously tailored garments that empower women of all shapes and sizes to feel confident and beautiful.
Inspired by the diversity and resilience of women, each piece is designed with precision, offering a perfect fit that makes every woman feel like royalty. Our brand believes in creating timeless fashion that speaks to the unique power of every individual.
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LOU AYMÉ

LOU AYMÉ is a luxury sustainable fashion brand based in France.
Sonia YABA, the founder of the label, has her heart set on offering designs that embody a state of mind : that of a free and confident person who takes pride in celebrating differences.

Indeed, her creations combine Parisian elegance and African influences with its bright colours and unique fabric patterns. Designed to catch the eye, her creations are slightly sensuous but never outrageous.
Entirely hand-sewn and hand-embroidered, her collections represent a modern generation without any boundaries, a generation that craves “fashion with a soul”.
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Made In Africa

Founded in 2023 by Weike Ezeigwe, Made In Africa Brand has strong roots embedded in African Philosophies fused with diverse street and luxury cultures of Africans in the diaspora.
Focusing on the nostalgic touchstones of Weike's upbringing in Nigeria, London, and USA Influence, each collection instills sentiments of 90s black cultures.
Made In Africa Brand honors the various African traditions through a modern lens by fusing high frequency symbols with iconic black fashion pieces.
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ModaBellaByFey

ModaBellaByFey is a Nigerian brand that prides itself in exploring the endless possibilities and versatility of African fabrics through our handmade bags, accessories and more.

We are a youthful brand out to promote our love and passion for fashion, quality, and creativity.
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Roots of Fatima

Roots of Fatima is a brand that celebrates Black culture through timeless and iconic fashion trends. Founded by Aquila Benjamin, the brand was born during a dark period in her life when creating fashion pieces became a form of healing and purpose. Named after her mother, Fatima, who taught her to love herself unconditionally, Roots of Fatima specializes in accessories, headpieces, and upcycling. From fashion shows to special collections, Roots of Fatima delivers an embodied experience of cultural dimensions with every design.
The brand also focuses on upcycling fashion, transforming existing pieces into unique, stylish creations that honor sustainability and creativity. Committed to providing a unique and powerful experience, Roots of Fatima believes that the best outfits are never complete without the perfect accessories, offering pieces that complement and complete any look.
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Simeogieme

Simeogieme is a fashionably diverse luxury clothing brand priding itself in exclusivity, originality and quality. Our ethos is simplicity, sensuality and sophistication. The Creative Director, Osime Saibu, is a fashion enthusiast with a passion for designing clothing and accessories. She launched the clothing brand Simeogieme in 2010.
With each design, she aims to exemplify harmony that can be attained in the fusion of diversity, by mixing various patterns, vibrant colours, textures, themes and occasionally, a combination of different fabric types to create harmony in contemporary fashion. She draws inspiration from Africa’s love for vibrant colour and eclectic fashion. Her collections echo her ethos which is “Simplicity, Sensuality & Sophistication”.
Till date, she has worked on five main Collections:
The Black Collection, Sim Simma Collection, Lines & Colours Collection, Play Cut Collection and TribArt Collection.
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Soboye

Samson Soboye studied Fashion, Communication and Promotion (FCP) at Central Saint Martin’s School of Art and went on to intern at British Vogue with Lucinda Chambers. During his time, he has dressed sets and designed soft furnishing for photoshoots. This led to widespread editorials in key Interiors publications such as World of Interiors, Elle Decoration, Wallpaper, House & Garden amongst others. Soon, Samson Soboye cushions, throws and accessories were selling globally with Harvey Nichols, Joyce- Hong Kong, Donna Karan, 10 Corsa Como –Italy, among his stockists.
In 2002, Soboye opened the Soboye boutique on Calvert Avenue, London. It remains the premier destination for luxury African Fashion and lifestyle products. The high-end boutique stocks the Soboye ready-to-wear and bespoke collections as well as represents other designers from all corners of Africa.
Soboye is an in-demand stylist and African fashion exhibition curators – listing South Bank Centre, Somerset House, Soho House and Brighton Museum amongst his clients. He regularly dresses celebrities such as Nile Rodgers, John Boyega and Michaela Coel and he is Head Catwalk Stylist for Africa Fashion Week London.
In the educational arena, Soboye teaches print and design and gives insights into starting and running a small fashion business, as well advises student designers for Africa Fashion Week London’s mentorship programme.
In 2022, Soboye co-founded a not for profit organisation called Ikenga that advocates and provides mentoring for POC creative industry students entering the workplace.
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Tuntop Fashion

Tuntop Fashion is an award-winning Fashion brand that seamlessly blends the richness of African culture with contemporary fashion. By "Africanising" modern garments, we create unique pieces that bring the vibrancy and depth of African heritage into the heart of global fashion trends.
Our latest venture, TrentFash (https://trentfash.com) introduces a ready-to-wear collection in the UK that speaks to the modern consumer-offering designs that are both globally relevant and deeply rooted in African elegance.
We also believe in empowering communities; since 2014, our Lagos training program has equipped over 100 women with the skills to thrive in the fashion industry.
Discover how Tuntop Fashion is redefining global fashion with a distinct African touch, and join us in shaping a stylish, inclusive future.
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The Lioness

Lioness by TF, founded by designer Tokunbo Fasoro, blends her Nigerian cultural heritage with modern elegance, offering sustainable, high-quality fashion. Launched in the UK in November 2023, the brand quickly gained recognition for its vibrant, timeless designs.
Partnering with global retailers like Wolf & Badger and Rackhams, Lioness by TF has been featured in British Vogue, Marie Claire, and NY Weekly. The brand’s vision is clear: to empower women to win using fashion as a tool.
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Mumini Fashion Empire

Mumini Fashion Empire, founded in 1961 by the late father of Kahinde Anafi Mumini, has established itself as a premier fashion brand with deep roots in Sierra Leone. Known for its fusion of modern and traditional designs, the brand has made its mark on prestigious international platforms. It has participated in fashion shows in London, Paris, South Africa, and Sierra Leone, as well as showcased its collection at the United Nations Security Council Peace Expo during Sierra Leone's UN Security Council August 2024 Presidency in New York.
Over the years, Mumini Fashion Empire has earned numerous accolades, including the prestigious Best Brand of the Year 2023 award. With a strong commitment to quality and innovation, the brand continues to leave a mark on the global fashion scene.

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Copyright  AFWL 2024 ©. All rights reserved.