Home2023 Designers

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Designers sign up for AFWL 2023

Africa Fashion Week London is delighted to welcome our national and overseas designers back to London.
Featuring new practices, recycling, and sustainability ethics, and a return to heritage fabrics and textiles, AFWL 2023 is shaping up to be a historic outing with some outstanding designers.
A large many of them are using their platforms as social conscious enterprises.

As usual, we have some beloved creatives returning to our catwalks and exhibition halls.

 

get to know our designers and exhibitors

The
Designers

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Abaake By Equip

Abaake by eQuip is an ethical and sustainable brand taking inspiration from Nigeria. Based in the UK, they draw inspiration from the traditional clothing, textiles, self-care, and identity of Yoruba culture and incorporate them into modern designs and products.
The brand appeals to customers who appreciate African culture and wants to immerse themselves in African-inspired clothing, accessories, skincare, and home decor items.
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Amarelis

Amarelis is a clothing and lifestyle brand that not only encompasses the simplicity of its designer, Lara Cole, but also uses virtuoso fabrics, creating introspective collections consisting of cutting-edge designs and on-trend styles.
All designs are fluid, timeless and classic matching their slogan “Sustaining the effervescent spirit of Africa!”
Their collections embody a fusion of modern, multifunctional trends and African heritage. Timeless elegance appeals to a wide range of fashion-forward women looking for looks that compliment existing wardrobes.
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Apparel By MO

Based in Lagos, Nigeria, ApparelByMo is a fusion of the Yoruba cultural heritage and Western contemporary design brand, specialises in women's fashion bespoke, ready-to-wear and fashion education.
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Bantu Gold

Bantu Gold is a Botswana-based fashion brand that beautifully blends cultural heritage with contemporary style. Committed to local craftsmanship, we create garments that authentically represent our nation's traditions and modern creativity. Our journey includes prestigious showcases at events like Mr. Price's esteemed incubation program—an honour granted by one of Africa's largest retailers.
Through this program, we are poised to further elevate our craft, contribute to the fashion industry's growth, and continue sharing Botswana's unique narrative with the world. Beyond clothing, we empower emerging designers, encourage cultural exchange, and celebrate Africa's diversity. Join us in a journey where culture meets couture and experience the vibrant spirit of Botswana in every creation.
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Decor&Style

Decor&Style is a clothing and accessories brand from Portugal. Trading since 2016 with the aim of showing two aspects: fashion and decoration, in a simplified way.

This brand is the creation of Paula Ceita a designer from Sao Tome and Principe. She made her debut in the world of fashion in the year 2000. Since then, she has spread her creations all over the world. She works with a fusion of African and European fabrics for both men and women and well as home furnishings.

Decor&Style already held several fashion shows in Portugal, Sao Tome and in the United Kingdom.
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Elpis Megalio

Elpis Megalio is the epitome of bespoke and ready-to-wear fashion, curated for the modern woman seeking individuality and expression. Inspired by the fusion of art and wanderlust, our visionary creative director, Olufunke Afolabi, fearlessly explores the vibrant world of colors, pushing design boundaries with unparalleled craftsmanship.
At Elpis Megalio, we believe in empowering women to embrace their uniqueness and radiate confidence. Our curated pieces are crafted with a heartfelt vision to make every woman feel truly beautiful, adorned in outfits designed exclusively for her.
Join us at Fashion Week as we showcase our stunning collection – a celebration of art, travel, and the essence of being extraordinary. Stand out, embrace your essence, and unleash your inner beauty with Elpis Megalio.
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Enadia Igbin Clothing

Enadia Igbin Clothing is an African inspired clothing brand, we thrive in using African inspired fabrics (e.g Ankara prints etc) to make everyday and special event wear for the African modern woman.
We cater to standard UK sizes and also a bespoke size option to celebrate modern curvy women. We are based in Lagos, Nigeria and our products are made in Nigeria with so much love.
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Hertunba

Hertunba is a sustainable womenswear brand, hand crafting durable garments.
All their items are locally made and their target is to provide adult education/training for women in the community, empower artisans while growing the Hertunba brand.
At Hertunba a lot of hard work goes in to ensuring that they produce minimal waste, and the little waste that is produced from excess fabric is up-cycled into coats of many colours and other designs.
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House of Solana

Sasha Solana Walton, designer and CEO of "House of Solana."
USA fashion designer from Milwaukee Wisconsin, the brand specializes in plus size clothing by creating a variety from ready to wear to high end wear.
The brand has even found time to start their own beauty line - Solana Beautè which, was featured in British Vogue.
The brand has showcased in London, Paris, Milan and has designed a dress for the Oscars.
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Ire Clothings

Ire Clothings, located in Lagos Ikeja, is a unique fashion hub that blends modern styles with traditional Ankara and Adire fabrics, creating a vibrant Afrocentric aesthetic.
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Ik-Pen

ÌK-PEN is a luxury women’s fashion brand based in Abuja, Nigeria. The brand was founded in 2006 by Ikpen Yvonne Akwitti with the desire for perfection and craftsmanship.
The brand is African inspired with contemporary designs. It’s known for its bespoke services and prêt-a-porter. Her prêt a porter line engages ethnic details and fascinating silhouettes, providing timeless pieces for its opulent clientele, ranging from traditional bridal attires, every day classics, resort and glamorous dresses.
“For the sophisticated woman with style”.
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Jurio Luti

JURIO LUTI is a fashion brand that originated from Lagos Nigeria driven by an unending passion to connect aesthetic dots and lines together in order to bring to life fashion art pieces that tell value added stories.
The brand strongly believes in motivating the coming generation of fashion designers to hold on to their dreams and be the best they can be by contributing their intellectual properties to move the industry forward via sustainable practices.
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Lisztomania

LISZTOMANIA, which means the mania of listening to music. I use music as a source of inspiration to create my collections.
Lisztomania is mainly young and feminine stylistic line with a tendency to create bold outfits but also conservative, exposure without excesses.
Lisztomania is also beginning to incorporate male collection to be more inclusive and provide bolt outfits for man.
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Mumini Fashion Empire

Mumini Fashion Since 1961 is a brand and a household name in the Sierra Leone fashion industry. We’ve successfully built a brand using local textiles to give a facelift to the Fashion industry in Africa.
Our mission is to elevate artisans in economically marginalised communities to world renowned status in the global textile market.
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Ngüo

Ngüo, a Swahili word for dress, ensures comfort and a unique aesthetic with each design. Each unique creation is made with intent to knowledge deep down, their customers want be a piece of art, to be able to dress stylishly in a non-conventional way.

ngüo challenges the norm that stylish and attractive should only be defined by figure hugging garments. ngüo strives for inclusivity and gender diversity and recognizes that fashion can be used as a medium for activism.

The brand started in ngüo in August 2019 and has been well received, with an overwhelming response in its country of origin, Botswana, and now internationally.

Tumie Mohoasa, the lead style curator, sources the best linen and concentrates on neckline, pocket, and sleeve details to create breath-taking ready-to-wear works of fabric art.

ngüo currently is a supplier to Africa Fashion International and stocks at House of Nala in Sandton, Johannesburg.
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OJ Clothings

We are Creative, Artistic, Innovative, Original and Inventive.
We are based in Lekki Lagos state
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Psalmy Exclusive

Psalmy Exclusive is an African label with distinctive design established to intrigue clients with fashion pieces.
The brand has world domination on its mind with an aim is to become a worldwide brand with impeccable styling and an exclusive clientele.
Based in Surulere, Lagos Nigeria while expanding to the United kingdom and worldwide.
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Patrick Slim

Innovative & African-inspired Menswear designer, PatrickSlim, is reinventing an utterly modern approach to fashion in Lagos, Nigeria and the world.
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Piillz N Poizn

Piillz and Poizn is a cutting-edge women's fashion brand that offers unique, high-style garments that are designed to make a bold statement. With its fearless approach to fashion, Piillz and Poizn has quickly gained a reputation as one of the most daring and innovative fashion labels on the market.
Founded in 2018 by Ifeoma Kate Umenyiora to share her passion for pushing the boundaries of fashion. Piillz and Poizn combines edgy, avant-garde designs with luxurious fabrics and impeccable attention to detail. At the heart of Piilz n Poizn's aesthetic is the idea that fashion should be fun, daring, and playful. The designers behind the brand are not afraid to experiment with bold colors, unusual textures, and unexpected silhouettes. This fearless approach to fashion has resulted in a collection of garments that are both eye-catching and unforgettable.
One of the hallmarks of Piillz and Poizn's design philosophy is a focus on shape and structure. Piilz n Poizn garments are carefully constructed to flatter the form, with intricate draping, strategic cutouts, and sculptural silhouettes that emphasize the natural curves of the body. This attention to detail gives Piillz and Poizn's clothing line a distinctive, high-end feel that is unmatched by other fashion brands.
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Prelim

Zimbabwean born designer Preline Martha is the designer behind the Prelim Label. A Prelim Design is always colourful driven with eye catching print. Her designs are inspired by the great South African Ndebele artist, Esther Mahlangu, including the cultures and traditions taught by her Zimbabwean grandmother, coupled with her experiences living in the inner city of London mixed in with the current afro beat scene.
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RubyDawn International

Established in 2021, USA brand RubyDawn International, is an authentically AfroCentric & socially sustainable high fashion design brand and reflects the cultural background of its founder, Dawn Surgest.
By melding boldly hued African produced fabrics with the casual ease of classic American style, RubyDawn International creates uniquely AfroProud, couture quality designs for both business environments and special occasion events.
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Simeogieme

Simeogieme is a fashionably diverse luxury clothing brand priding itself in exclusivity, originality and quality. Our ethos is simplicity, sensuality and sophistication. The Creative Director, Osime Saibu, is a fashion enthusiast with a passion for designing clothing and accessories. She launched the clothing brand Simeogieme in 2010.

With each design, she aims to exemplify harmony that can be attained in the fusion of diversity, by mixing various patterns, vibrant colours, textures, themes and occasionally, a combination of different fabric types to create harmony in contemporary fashion. She draws inspiration from Africa’s love for vibrant colour and eclectic fashion. Her collections echo her ethos which is “Simplicity, Sensuality & Sophistication”.
Till date, she has worked on five main Collections:
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Tulles and Wools

Tulles and Wools is an exquisite affordable luxury bespoke brand based in England, dedicated to crafting timeless, sustainable and unique pieces that epitomise elegance and sophistication. The brand specialises in Afrocentric designs, timeless fairytale dresses for mums and kids; crochet outfits, accessories and customised shirts.
Their passion for sustainable fashion drives them to create ethically-made garments, using eco-friendly materials and innovative production methods. With a focus on quality and individuality, they empower our customers to embrace their personal style while making a positive impact on the planet.

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